Personalization is the agenda
The central focus of the Individuated Newspaper Roundtable is collaborating to chart a new direction for the personalized newspaper drawing on the insight, ideas and experience of all roundtable participants.
The Individuated Newspaper Roundtable is structured around key business issues, personalization topics, and technology solutions that address relevant product, strategy and application development activities. The conference will be presented in seven sessions. The first six sessions are scheduled for day one, the last, a moderated workshop that wraps up the sessions from the first day, will take place on day two and will be three hours in length.
- A guest speaker/speakers who will provide 45 or 50-minute presentations
- Opening up of the floor for Q&A for 10 to 15 minutes
| Activity |
Track |
| Day 1: |
|
| Breakfast |
7:30 a.m. to 8:30 a.m. |
| Transportation from hotel to Océ Customer Experience Center |
8:45 AM bus leaves |
| Session1: Roundtable kickoff |
9 a.m. to 10 a.m. Welcome/opening remarks Overview of Junesymposium Introductions Highlights of agenda and program |
| Session 2: Modeling the individuated newspaper: lessions from the direct mail industry |
10 a.m. to 11 a.m. Trends, best practices and ROI Current and future technologies Case studies Opportunities for newspaper publishers |
| Session 3: Modeling the hyper-localized and short-run newspaper: lessons from the book manufacturing industry |
11 a.m. to 12 Industry trends, best practices and ROI Current and future technologies Case studies Opportunities for newspaper publishers |
| Lunch |
12 to 1 p.m. |
| Session 4: Modeling new product development, exploting innovation in the publishing industry |
1 p.m. to 2 p.m. Leveraging the customer list, research and industry advertising efficiencies to develop personalized products Creating new non-news applications Opportunities for profit and growth |
| Session 5: Fundamentals of digital print |
2 p.m. to 3 p.m. Fundamentals of digital printing technology Digital production of news media Digital printing solutions that are driving change |
| Break |
3 p.m. to 3:30 p.m. |
| Session 6: Techmology tour |
3:30 p.m. - 4:30 p.m. Tour of Océ North America Customer Experience Center Hands-on demonstration of Océ JetStreamTM system. |
| Day 2: |
|
| Breakfast |
7:30 a.m. to 8:30 a.m. |
| Transportation from hotel to Océ Customer Experience Center |
8:45 AM bus leaves |
| Session 7: Envisioning the individuated newspaper |
9 a.m. to 10:30 a.m. A moderated workshop exploring the future of newspapers |
| Break |
10:30 a.m. to 11 a.m. |
| Wrap-up |
11 a.m. to 12 Moderated workshop discussing the industry futuer and near-term options and opportunities Q&A Feedback and suggestions |
